Printing Menu? Four Questions to Ask Yourself
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by: kitkat
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When you enter a coffee shop would you be tempted with ‘a slice of chocolate cake’ or ‘a mouth-watering piece of chocolate cake topped with fresh-picked raspberries and a scoop of French vanilla ice cream’?
Well, for sure you would be tempted with the more detailed description of the chocolate cake. So how do you make good print restaurant menus? Answer these questions to help you create an enticing and effective menu:
1. Does your menu printing have a good understanding of what your clients want? Eating, contrary to what others think, is not a need but a want. Before Maslow rises to argue against this assertion, let me first argue why this is so. Eating per se is a basic need but where to eat and what to eat are questions of wants. In other words, a piece of bread would suffice to address a need to eat. But the equation changes when this piece of bread comes with cheddar cheese and ham. At this instance, the need becomes a want.
Your menu must be able to capture this want. Customers are not in your diner, restaurant or coffee shop because they need to eat. No. Your customers want to eat. Your menu must be able to differentiate between a need and a want. Focus on the latter.
2. How have your menu printing worked for other customers? Feedback is essential to how your customers respond to your menu. Listen, observe, talk – these are some ways to gauge how your menu is working for your customers.
3. How do your customers rate your menu? I know customers rate food but do they rate your menu printing? This is often a neglected aspect in developing print restaurant menus. Most business owners do not assess how customers rate their menu. Are they looking for some more offerings? What other food do they want sample? Yes, apart from the food, you should know how your customers are responding to your menu.
4. Do you have a balanced menu? I once sampled a hole in the wall restaurant which had good reviews but I have mixed emotions. Yes, the food was good but the menu was not. Everything in the menu is either pork or beef. There was no offering of vegetables, soup or fish. It was heavy and it was nauseating to see an all meat buffet to say the least.
Ratings are everything to any restaurant. In the same manner that you will be rated in the menu that you have prepared. So the next time you prepare print restaurant menus, consider these questions to guide you make a highly rated one.
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